IKIGAI, 生き甲斐, is a Japanese concept that means a reason for being—it's about living with purpose and passion. It represents the spot where what you love, what you're good at, what the world needs, and what you can be paid for overlap. When Bong Kong reached out, they already had a strong vision for their EP cover, they just needed a little help bringing it to life—and this is the final result: